The campaign also includes a nationwide search for the UK’s next great musician. Greene King teamed up with Radio X to release the Amplified ale as part of the pub company’s Summer of Sound, a three-month campaign to promote live music in pubs.
To take part in the quiz and be in with a chance of winning £3,000 cash, quiz teams need to be in a participating Greene King pub on Thursday, July 27. The new ale was officially unveiled at the Salisbury pub, in London, by Radio X presenter Chris Moyles.Īmplified, which is a 4% ABV pale ale with punchy citrus and grapefruit flavours, will be available in more than 700 pubs from Friday, May 26, for the summer, and 20p from every pint sold will go to Global’s Make Some Noise charity.Īlongside the release of Amplified, Greene King will also be working with Radio X to host a music pub quiz broadcast nationwide live. Greene King has teamed up with national broadcaster Radio X to release a limited edition ale for the summer, called Amplified.
Sue Thomas-Taylor, brand director for Greene King Locals, with Radio X presenters Chris Moyles (left) and Dom Byrne
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